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Get the Edge You Need to Excel

Primal Racing puts in your grasp the instruction, service, and vehicles you need to evolve your racing performance. Hone your instincts. Sharpen your vehicle performance. Upgrade your equipment, and unleash your potential.

Primal Racing School

Learn hands-on from some of the world's best racing instructors. Master the skills needed to shave lap times. Gain an edge on the competition. 

Combined track days/instruction courses now available.

Programs & Experiences

We teach everything you need to know to become a fully formed driver: the fundamentals, the technical expertise, and the instincts you need to make tough decisions in a literal heartbeat.

Primal Motorsports

Advance your competitiveness with the absolute pinnacle of vehicles for their price and performance tier. We partner with Radical Sports Cars, Rush Auto Works, KTM, and build Ultima and spec Mazda’s to give you access to the absolute best options in race-ready and high-performance vehicles.

Primal Performance

Keep your vehicle at its absolute peak. Worry less about the machinery and more about how you're going to master those turns. Derive more satisfaction from your motor vehicle investment.

Services include: Vehicle storage, Regular maintenance, Arrive-and-drive, Analytics-based performance optimization (dyno and data analyzation), and Race-ready car modifications

Our Home Is AMP – Atlanta Motorsports Park

AMP is the premier motorsports competitive track and country club in the Southeast. We think there's no other place like it on earth. Between our trackside school, outstanding on-premises businesses, special events, and all the trackside amenities you could ever want, AMP is the perfect place to fulfill your competitive instincts.

Primal Instructors

We believe our people are our strength. They are the energy behind our programs and the heart of our reputation. The expertise, knowledge, and care provided by our staff are at the centerpiece of our offering and differentiate us from the rest.

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